An unexpected “breaking news” segment caused a moment of surprise during Thursday’s (February 6) live episode of This Morning, 

leaving hosts Ben Shephard and Cat Deeley momentarily stunned. The interruption, 

which took place mid-show, saw the usual programming put on hold as Jeff Brazier, a familiar face on the ITV morning show, took over the broadcast to announce a major competition win.

The switch occurred without prior warning, as the show cut to Jeff, who is known for handling the results of This Morning’s competitions. 

Seated at his desk and surrounded by the Weekly Winners promotion, Jeff began speaking directly to the hosts, 

instructing them to step aside for what was described as a “breaking news” announcement.

“I think you look a little bit thirsty, I’m going to send you off for a drink while we have some breaking news, everyone!” Jeff joked, adding a playful touch to the unexpected change of pace. Ben and Cat were taken aback, but quickly made room for Jeff to take charge of the segment.

Without missing a beat, Jeff, with his signature charm, announced: “I’m taking over because – we’ve referenced him already in the winners’ circle – Craig from Tyne and Wear, are you there?” This sudden shift caught the hosts off guard, as they prepared to make way for the special reveal.

In a dramatic moment of suspense, Jeff went on to reveal that Craig, a previous winner of one of This Morning’s competitions, had bagged a life-changing £200,000 prize. Craig, who was on the other end of the line, shared how he had already put the money to good use. According to Craig, the windfall had allowed him to invest in his daughters’ future weddings, purchase a new work van, and even make home improvements.

The excitement and joy from Craig’s unexpected win were palpable as he spoke about how the prize would significantly impact his life. This heartfelt conversation added an emotional and personal touch to the show, captivating both the hosts and the viewers.

After the brief but exciting interruption, the This Morning team swiftly returned to their planned schedule. Ben and Cat were back in the spotlight, picking up where they left off. The hosts dived into lighter segments, discussing current fashion trends and asking viewers to call in and share how their pets had impacted their romantic relationships. The show continued as usual, seamlessly transitioning from the unexpected news segment to its regular format.

Thursday’s episode was also notable for another emotional moment: a moving interview with Kate Cassidy, the girlfriend of the late Liam Payne of One Direction fame. Kate shared heartfelt memories of their time together, providing a poignant tribute to her late partner, and reflecting on the enduring impact of his legacy.

The unexpected “breaking news” announcement, though brief, certainly added an element of surprise and excitement to This Morning’s usual format, demonstrating how even the most routine live broadcasts can quickly be transformed with a little bit of drama. The competition win also underscored the personal stakes and impact of the show’s daily giveaways, reminding viewers that the fun, heartwarming moments on This Morning can sometimes hold life-changing consequences for its audience.

Overall, despite the brief disruption, the Thursday episode of This Morning proved to be just as engaging and varied as ever, with its mix of lighthearted fun, breaking news, and emotional moments. As always, the hosts managed to maintain their composure and professionalism, ensuring that the show continued smoothly after the surprise segment.

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