As Britain’s Got Talent returns to ITV this weekend, fans are in for a major shake-up. 

The talent competition, which has been a staple of British television for over 17 seasons, is set to run for its longest series ever. 

In addition to the usual judges – Simon Cowell, Amanda Holden, Alesha Dixon, and Bruno Tonioli – there is a new addition to the panel: YouTuber, boxer, and singer KSI. 

Hosts Ant and Dec will also return to guide audiences through the series, 

which promises a host of exciting auditions, some eyebrow-raising moments, and a chance for performers to change their lives forever.

However, it’s Simon Cowell’s comments about how the show has evolved that are making headlines ahead of the series debut. 

In a candid conversation with The Sun, the longtime judge shared his evolving perspective on Britain’s Got Talent and its role in the entertainment industry. Cowell, who originally sought to uncover “superstars” during the first series of the show, now believes that the platform should serve a different purpose.

“When the show first began, my aim was always to find a superstar,” Cowell confessed. He added, “Of course, we always hope we will find someone who’s going to have a mega, mega, mega career, but my outlook has changed over the years.” He elaborated that, while finding star potential is still part of the show’s appeal, the focus has shifted toward providing a platform for diverse talents that may not otherwise get the chance to shine. “Whether you’re in magic, comedy, or dance, where else are you going to showcase yourself to a huge audience and have that kind of, what I call, a ‘moment’? No other TV show does that,” Cowell remarked.

This shift in approach signals a change in how talent shows are viewed and approached by judges like Cowell. The competition is no longer just about finding the next big star but also about creating memorable moments for individuals with unique abilities who might not otherwise have the opportunity to perform for such a large audience.

This year’s Britain’s Got Talent will be particularly memorable, not just for the new direction Cowell envisions, but also for the bold content that will appear on screen. In fact, one act is expected to stir controversy, with a performer attempting a dangerous stunt that involves inserting a corkscrew and meat hook through their head and nose. The disturbing act, which is set to air with a warning not to attempt it at home, is expected to generate significant complaints. However, Cowell seems to relish in the shock factor, telling The Sun, “It’s spooky horror where you don’t want to watch it, but you do want to watch it.”

Despite the gruesome nature of the act, Cowell is confident that it will resonate with audiences. He added that the show is airing before the 9 p.m. watershed, and he believes it is suitable for children to watch. Other judges, including Alesha Dixon, called the performance “entertaining” and “funny,” while KSI expressed admiration but also relief that he wasn’t present when the stunt took place.

The 2025 series will also see a number of changes in terms of the audition process. For the first time, a large portion of the auditions will take place at Blackpool Tower, a departure from the usual London venue. This fresh location adds a new dimension to the show’s dynamic, as it is not only about discovering talent but also about the experience of auditioning in different settings.

As always, Britain’s Got Talent will feature some of the most impressive acts from across the country, including dancers, musicians, gymnasts, and circus performers. The competition culminates in the chance to perform at the Royal Variety Show in front of the royal family, making the stakes even higher for those competing.

This year, viewers can expect more “eye-popping” auditions, as well as the return of the beloved Golden Buzzer, which allows judges to send a contestant straight to the semi-finals. While the identities of the recipients of the Golden Buzzer have yet to be revealed, the excitement surrounding Britain’s Got Talent 2025 is undeniable. As Simon Cowell continues to evolve in his role as head judge, the series seems poised to offer fresh surprises while continuing to showcase a wide range of extraordinary talent.

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