The upcoming series of Celebrity Big Brother is already generating major buzz, and now another reality TV star is set to shake things up in the house. 

The Only Way Is Essex star Ella Rae Wise has reportedly signed up for the highly anticipated season, 

joining a star-studded cast that also includes former Love Island favorite Chris Hughes.

At just 24 years old, Ella is expected to bring fresh energy and plenty of drama to the show. Having been a familiar face on TOWIE, 

she’s no stranger to life in the spotlight, and her past relationships—

including with fellow reality TV stars Pete Wicks and Dan Edgar—could provide some interesting revelations once the cameras start rolling.

Exit from TOWIE for a New Challenge

Ella, who has recently been filming in Bali with her TOWIE co-stars, is preparing for a major transition as she leaves the show behind for a brand-new venture. Reports suggest that producers of the ITVBe series have been working with her to create exit scenes that will see her friends saying their goodbyes before she embarks on this exciting new chapter.

A source close to the production revealed that Celebrity Big Brother bosses have high expectations for Ella, believing that she will make a strong impression as one of the youngest contestants in the house. “Ella has lots of promise, and producers think she’ll be really good on CBB,” the insider shared. “She’ll bring in a younger audience and could spill some interesting details about her famous love life.”

Reality TV Crossover Strategy

Ella’s involvement in Celebrity Big Brother follows a pattern ITV has been implementing across its reality shows. The network has been known to feature contestants from different programs to boost engagement and cross-promote its most popular series.

“Elma Pazar took a break from TOWIE to appear in Love Island: All Stars before returning, so this move for Ella isn’t surprising,” the source added. “She’s got a sharp mind, a great sense of humor, and isn’t afraid of drama, so she’ll definitely be a great addition to the house.”

While fans are eager to see what Ella brings to the show, her connections to fellow reality TV stars could lead to some eye-opening discussions. Viewers will be curious to see if she shares any insight into her past relationship with TOWIE alum Pete Wicks or her current romance with Dancing on Ice contestant Dan Edgar.

More Famous Faces Set to Join

Ella won’t be the only familiar face entering the Celebrity Big Brother house. Love Island star Chris Hughes is also confirmed for the series, adding another layer of reality TV drama to the mix. Chris, known for his memorable stint on Love Island and subsequent career in television and sports commentary, is expected to be a strong personality in the house.

In addition, EastEnders actor James Bye has been heavily rumored to be joining the cast. Fresh from his dramatic exit in the BBC soap’s 40th-anniversary live episode, where his character Martin Fowler met a tragic fate in the Queen Vic disaster, James is said to be a likely contestant with odds of 2-1 to enter the show and 6-1 to take home the CBB crown.

Changes to the Celebrity Big Brother House

This season of Celebrity Big Brother will bring some significant changes to the iconic house. After two years at Garden Studios in Harlesden, West London, ITV has decided to relocate the set for a fresh look and feel.

One major alteration is the removal of the mezzanine floor, a feature introduced when the network rebooted the show in 2023. The mezzanine became the backdrop for intense moments, including fiery showdowns like Trish Balusa and Paul Blackburn’s infamous clash and private chats between reality TV legends Louis Walsh and Sharon Osbourne.

Excitement Builds for the New Series

With Celebrity Big Brother set to return in April on ITV1, fans are eager to see how the new season unfolds. Hosted once again by AJ Odudu and Will Best, the show promises a mix of drama, entertainment, and unexpected twists.

Ella Rae Wise’s participation is sure to bring fresh dynamics to the house, and with a cast that includes reality stars and soap actors alike, this season could be one of the most entertaining yet. Will Ella make a name for herself beyond TOWIE, or will her past relationships become the main talking point? Viewers will have to wait and see when Celebrity Big Brother returns this spring.

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