Holly Willoughby has discussed turning down a high-paying deal from ITV, emphasizing the significance of upholding her principles.

Holly Willoughby has been one of ITV’s biggest stars for over a decade, becoming synonymous with some of the network’s most popular shows.

From her iconic role as the co-host of This Morning to fronting major entertainment projects, Holly has become a staple of daytime TV. 

However, recent reports reveal that the 44-year-old presenter has left ITV executives squirming by turning down a lucrative offer to take on a new Saturday night hosting role.

Sources suggest that ITV had high hopes for Holly to take the reins of a new series of the beloved game show You Bet!—

a role they envisioned for her following the show’s successful two-part special last year. 

She co-hosted the special with Stephen Mulhern, receiving praise for her chemistry with him and her performance in the role. 

However, Holly has now declined the offer to return for a full series of You Bet!, leaving the network scrambling to find a replacement.

The reason for her decision, according to ITV insiders, is that Holly simply couldn’t commit to the dates required for the new show due to her existing commitments. While details of her other obligations remain unclear, one notable project that has recently taken up her time is her successful Netflix debut on Celebrity Bear Hunt. Sources have revealed that Netflix was so impressed with Holly’s performance that they are keen to collaborate with her on future projects, potentially offering her more global opportunities.

An insider close to Holly shared that she is now in a position to explore a broader range of career options, particularly those with international appeal. “Holly is in high demand,” the source said. “Now that she’s no longer tied to This Morning four days a week, she has the freedom to pursue new ventures, including those that reach a global audience.”

Indeed, her success with Netflix has opened up new doors for the presenter. Celebrity Bear Hunt marked a significant milestone in Holly’s career, and both she and the streaming giant are reportedly eager to continue working together in the future. The collaboration has given Holly a taste of international fame, and it seems likely that she will continue to expand her career outside of the UK.

Despite turning down You Bet!, Holly’s departure from the project doesn’t mean that she’s entirely stepping away from ITV. The network confirmed that she may still appear as a guest panellist on the new series of You Bet!, leaving the door open for future appearances. While the show will go ahead with Mulhern, ITV is now on the lookout for a new co-host to join him.

Meanwhile, speculation has been growing around Dancing on Ice, which Holly co-hosts with Mulhern. There are rumors that the Sunday night show could be coming to an end due to declining viewership. While ITV has not made any official decisions regarding the show’s future, insiders acknowledge that the show’s renewal is uncertain. This uncertainty about the future of Dancing on Ice has left many wondering whether Holly’s appearance on the program will be her last.

With no long-term commitments left at ITV, Holly now finds herself at a crossroads in her career. However, sources close to the network insist that ITV remains eager to work with her whenever possible. Over the years, Holly has taken on several high-profile roles for the broadcaster, including stepping in for Ant McPartlin on I’m a Celebrity… Get Me Out of Here! in 2018 and hosting The Xtra Factor as well as a revival of Surprise, Surprise.

As Holly explores new opportunities beyond ITV, her future looks bright. With her proven talent and massive appeal, the star is poised to make even more waves in the entertainment industry, both in the UK and internationally. For ITV, it’s clear that Holly Willoughby’s star power remains undeniable, even if she’s no longer tied to their flagship shows.

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