Executives at This Morning are extremely angry as they disclose the financial damages incurred when the show was suddenly taken off the air.

This Morning Cut Off Air as ITV Schedule Change Leaves Fans Fuming

On March 11, 2025, the popular morning show *This Morning* faced an unexpected cut in its airtime, leaving fans annoyed as ITV reshuffled its schedule to cover the prestigious Cheltenham Festival. Typically, the show enjoys a full slot from 10:00 AM to 12:30 PM. However, on this day, it wrapped up prematurely at 12:10 PM, making room for ITV’s Lunchtime News before the start of the festival’s coverage. This adjustment did not just affect *This Morning*, but also resulted in schedule changes for a suite of other programs including *Loose Women*, *Alan Titchmarsh’s Gardening Club*, *Tipping Point*, and *Lingo*.

Fans React to the Change

With hosts Cat Deeley and Ben Shephard navigating the shortened broadcast, viewers quickly took to social media platforms to express their dissatisfaction. The abrupt interruption of their beloved program incited a wave of reactions ranging from puzzled inquiries about the adjustment to outright indignation over the prioritization of horse racing over regular daytime television. This change ignited conversations online, with many fans feeling let down by the unexpected reshuffling.

The Impact of the Cheltenham Festival

The Cheltenham Festival, a celebrated event in the UK’s horse racing calendar, is the primary reason behind these programming shifts. The festival, known for drawing large audiences and featuring significant events like Champion Day, Ladies Day, and the prestigious Gold Cup Day, created a ripple effect in the schedule of ITV’s daytime line-up. Although this festival continues to captivate a wide audience, it compelled the broadcaster to realign certain shows, disrupting the normal viewing experience for fans of regular ITV programming.

What’s Next for Viewers?

As fans navigate through these changes, it’s been indicated that other shows such as *The Chase* will stick to their stipulated air-time, which offers some solace to viewers concerned about further disruptions. Following the conclusion of the festival on March 14, aficionados of *This Morning* and other impacted programs can anticipate a return to the usual line-up on March 17. Despite the temporary inconvenience, fans of the daytime schedule will soon see their favourite shows restored to their conventional format.

As the Cheltenham Festival promises thrilling horse racing delights, the viewer community eagerly awaits the resumption of their routine schedule post-event.

Stay tuned with ITV for the latest updates, and ensure you don’t miss your sought-after shows as they make their anticipated return.

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