Coleen Rooney wrapped up 2024 on a high note, making her long-awaited debut on *I’m a Celebrity… Get Me Out of Here!*, after years of being asked to join the show. 

The 38-year-old television personality embraced the challenge of jungle life, describing the experience as both tough and fun. 

She stayed in the competition until the very end, where she narrowly missed out on being crowned Queen of the Jungle, finishing as runner-up to Danny Jones. 

Despite not taking home the crown, Coleen’s time in the jungle proved to be a rewarding and transformative experience.

As 2025 began, Coleen’s success continued, with the launch of her own wellness range in partnership with Applied Nutrition. 

This new venture, which had been in the works for months, was made possible with the unwavering support of her husband, Wayne Rooney. 

The former footballer has always been Coleen’s biggest cheerleader, and now, the roles have reversed, with Wayne fully dedicated to helping his wife succeed. Wayne was present at the London launch event, proudly supporting Coleen as she unveiled her wellness range at White City House in London. He even tested the products himself, comparing flavors with Coleen during a cozy night in, showcasing their shared commitment to her new project.

At the launch, Coleen explained how one of the key products in her wellness range, a sleeping supplement, is designed to promote relaxation, whether or not you have trouble sleeping. She shared a lighthearted moment from her home life, revealing how she and Wayne had compared different flavors of the supplement while relaxing in bed. “Me and Wayne, we were in bed the other night, and we had one. He had one flavour, and I had the other. We were comparing,” she laughed, highlighting the fun and practicality of her products.

Wayne’s support for Coleen extends beyond just her business ventures. Since leaving his managerial role at Plymouth Argyle at the end of December, Wayne has been spending more time at home, which has allowed him to help with school runs and other family activities. Recently, he took up a new hobby—skiing. “He’s just started skiing,” Coleen shared. “We both went to the [Indoor Snowcentre] Chill Factore in Manchester, and had a lesson. I’ve been skiing for a few years now because of the kids, but he’s never done it before. So now that’s something we’re sharing together.” This new shared activity is just one of the many ways the couple is bonding as their family life evolves.

With four young sons—Kai, Klay, Kit, and Cass—fitness and wellness are important to the Rooney household. Coleen has always maintained a healthy lifestyle, and now she is helping others do the same through her wellness range, which includes five unique products aimed at enhancing skin health, boosting energy, and promoting overall well-being. For Coleen, consistency is key when it comes to staying fit. She makes time for regular exercise, including gym sessions and Pilates, and incorporates daily wellness habits like collagen and immunity shots into her routine. “I always look after my skin, I get regular facials,” she explained, adding that exercise and supplements are essential to her lifestyle. “I do squats in the shower every morning. Then, I’ll have my collagen and immunity shots.”

Coleen’s wellness range is designed to fit into the busy lives of women on the go. “We wanted to make [taking supplements] easy and enjoyable,” she said, noting that the products come in convenient stick packs that can be carried in a handbag or added to a water bottle. She believes it’s important for women to make time for self-care, even amidst their busy routines.

In addition to her physical wellness focus, Coleen emphasizes the importance of mental health. She believes in the power of talking and sharing feelings, saying, “Mental health is really important. I think talking is the main thing. I sometimes don’t trouble people with what I’m thinking until the right time, and that works for me, but I always let it out and I think it’s important to tell people how you feel.”

Coleen’s new wellness venture is just one chapter in her evolving life, but it’s clear that her dedication to health and well-being is here to stay. Her success on *I’m a Celebrity* and the launch of her range reflect her resilience and determination to thrive in all aspects of her life, proving that with hard work and the support of loved ones, anything is possible.

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